CHUNCI BRAND STORY
#1 Brand Story
Spring, the first of the four seasons; porcelain, the quintessence of China.
Founded in Shanghai in 2024, [Brand Name] is dedicated to creating modern Chinese-style products. Initially focusing on vacation and lingerie collections, it interprets China’s thousands of years of aesthetics in a freehand manner.
Drawing inspiration from Chinese historical tales, poetry, pavilions by water, and opera performances, it builds on the excellent craftsmanship of global lingerie to forge the beauty of intimate apparel and lifestyle.
Adhering to a high-concentration expression of aesthetics, humanity, and taste, it sincerely creates reusable beauty.
#2 Authenticity in Artisanship
Rediscovering Intimate Art through the Beauty of Lines
Hand-painted lingerie patterns condense the charm of ink wash art into every detail, fusing the freehand aesthetics of Chinese ink painting with the structured precision of European three-dimensional tailoring.
This craft outlines a poetic dialogue between the human form and fabric—upholding the warmth of handiwork to depict a breathable wearing aesthetic that resonates with artistic authenticity.
#3 Lace inlay on Underwear
Weaving an Oriental Love Letter with Parisian Haute Couture Craftsmanship
Selected French Leavers lace weaves fluttering eyelash-like agility into its warp and weft, fusing Oriental veiled aesthetics to create a breathable lace texture.
Upholding romantic authenticity, it weaves an unspoken skin narrative—where elegance whispers through every thread.
#5By day By night
Exclusive prints integrate rich colors with delicate flowers.
Selected mulberry silk and plain crepe satin are woven into the resort series.
The plain crepe satin hangs like a waterfall, inheriting the thousand-year elegance of neon clothes and feather garments.
It is a collection of breathable Oriental satin dreams.
